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Selena Castellanos

Senior Director, Marketing Solutions
Selena is a global product marketing leader with over 20 years of experience selling and marketing into complex regulated industries, shaping advanced AI capabilities into clear, high‑impact narratives and thought leadership.

More Posts from Selena Castellanos

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Agentic AI in Healthcare: What It Gives Back to Your Team

Not every impressive AI demo becomes a production system. Before your next vendor evaluation, use this four-pillar framework to separate systems that can execute reliably in healthcare from those still built for demos.

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7 Healthcare AI Misconceptions That Are Costing You Revenue Right Now

A three-doctor dermatology practice with a 12% call abandonment rate loses $175,000 per year. A three-doctor orthopedic practice loses over $500,000. These aren’t clinical failures — they’re phone failures. Here’s the revenue math, and the fix.

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Training tomorrow’s dentists can’t run on yesterday’s workflows 

Multi-location specialty healthcare practices are increasingly adopting Agentic AI automation to address urgent operational challenges that drive revenue loss and patient dissatisfaction.

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Healthcare AI Playbook: Real ROI from Deployments That Work

Multi-location specialty healthcare practices are increasingly adopting Agentic AI automation to address urgent operational challenges that drive revenue loss and patient dissatisfaction.

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AI Automation in Eyecare: Reduce Burnout, Improve Access

Significant leaps in technology have given way to the sophisticated intelligent agents of today, transforming the world of business and customer experience.

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Agentic AI in Healthcare: Driving Long-Term ROI & EBITDA Impact

Significant leaps in technology have given way to the sophisticated intelligent agents of today, transforming the world of business and customer experience.