One of the nation’s largest personal lines agency in the U.S. that consistently ranks in the Top 10 Property/Casualty agencies nationally. As the country’s leading independent insurance provider for personal lines, the company offers insurance solutions to both the non-standard and standard markets while delivering quality coverage through its national and regional carrier partnerships. The insurer strives to give its clients peace of mind with its auto, motorcycle, homeowners, renters, life, and health products.
There were several challenges affecting the insurer — notably, collection inefficiencies. Before IntelePeer, the company relied on an outdated online platform with digital portals where customers could make payments using its IVRs. However, most customers found the platform difficult to navigate, and many did not fully understand the different channels available on their portal. The company wanted to switch to SMS communications but didn’t have the proper tools to do so cost-effectively. Plus, the solutions they found were not budget-friendly or distribution-efficient.
Additionally, trends in the insurance industry, including rate increases, lost ratios, and multiple insurance carriers pulling out of various markets, challenged its agents. Already experiencing a low availability of representatives, the insurer’s workforce spent too much time, resources, and energy handling repetitive service-related transactions. While essential, these tedious tasks didn’t necessarily create revenue opportunities. For the most part, customers could quickly resolve these functions, saving time and allowing the agents to engage in more selling.
The company’s main priorities were to increase customer engagement and retention. Moreover, it needed to decrease the volume of direct calls going toward its agents and customer service staff, diverting those monthly transactions calls instead to self-service. After considering the advantages of SMS messages compared to other channels (namely, the higher open rates), the insurer collaborated with IntelePeer to implement automated SMS workflows that encouraged policy holders to make their premium payments via the insurer’s online self-service portal. This new channel increased engagement and retention and decreased direct calls to agents and customer service.
Likewise, SMS was an ideal means of encouraging customers to try alternative options, like self-service payments. SMS messaging also removed a considerable burden from the company’s workforce. Rather than eating up all of their available time completing monthly transaction calls, agents could pursue more value-added tasks and selling opportunities. Furthermore, the company used IntelePeer’s Managed Solutions to assist with payment reminders, increasing cash flow.