[Marco Escobar]
Wonderful, and in this three-part series we’re going to touch on three topics, and the first one that I wanted to touch on with you Dave is really just some trends that you, and inevitably Sinch at large and IntelePeer, are seeing in the industry and how it’s impacting you. So why don’t you kick us off?
[Dave Pruse]
Yeah, you and I talk about it quite a bit, but I think what we’re all seeing is well, I’ll call the continued evolution in the tech sector, right, it’s continual change, it always changes we go through cycles, but the um the way people are buying products is changing again. Where it was for a long time, right, build solutions that that solve many problems in one package for people. We’re seeing that change a little bit. We see companies now starting to buy piece parts, again we’ve talked about CPaaS you and I quite a bit, if you break that down into businesses consuming products as they need them you kind of need small chunks, right, piece parts and building your own solutions. I think the other big change that we see is is where dollars are coming from and budgets. And I say at a really high level because you see a marketing, for an example, marketing budgets are now starting to spend and move toward technology because technology is where people are marketing at, right, whether that’s voice, email, messaging, all those platforms. So we’re seeing an influx of money and opinions and buyer input from groups outside where we’re used to seeing; just just the technical folks we’ve always dealt with in the past.
[Marco Escobar]
Yeah, so what I heard from you, and I completely agree, I think you’re seeing partners having to deal with their customers in a different format because these customers are saying we want the best for this solution, for this need, and for this problem rather than we just need one vendor that can do a little bit of everything. I’m seeing a lot in their execution too where they may have executed with their one solution for everything in the past, but unfortunately it’s left a little bit to be desired and so they’re moving towards we want us customize specialized technology. But then the second thing that you touched on is really where the dollars are flowing and that is really to the business line owner. I I absolutely agree. They’re spending it because they need it for their department, rather than coming to IT and saying what’s the best solution and then IT making a a blanket decision for the business, they’re saying what is the best for my business life, that’s what you see?
[Dave Pruse]
Yeah, they’re part of that that a talk track and decision now where it used to be right things were given to them or they were was very high level, but now they’re they’re fully integrated they’re involved with that. What you said is spot on. People have solutions that work for them for a long time and I’m starting to transform another either looking for how can we add on to that little pieces on the outside of it, which is great sometimes, and/or to build an all new custom solutions with using different parts to write really get what they want in the end.
[Marco Escobar]
I think the value for the partner is that they’re not having to do a full rip and replace event and replacing something that was working for that customer; they’re just doing piece part editions, you’re absolutely right.
[Dave Pruse]
Yep, 100%.
[Marco Escobar]
Well Dave I appreciate your time. This has been this week’s Automation Moment. Um, this is the first of a three-part series, so next time you’re gonna hear us talk about those partners that get it. The ones that are moving with the market and understanding how to help their customers in this new evolution of what we’re seeing in the industry. Dave I appreciate your time.
[Dave Pruse]
Yeah thanks Marco I appreciate your time too and thanks everybody for watching.
